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On-boarding Checklist

This checklist will allow me to better understand your business and market position. The information you provide will be used in the PPC strategy and audit.

Please list out your unique selling points (one per line) so we can understand your strengths (examples of unique selling points: cheapest price online, work guaranteed)
Please tell me your most important products and services
What are the biggest challenges in your space? For example, competitors lowering their prices to levels you can't match/sustain
If you know how much revenue you generate per sale, please enter it here
What is your profit margin % per sale?
What percentage of inbound leads turn into closed sales? (if you're an e-commerce business, skip this question)
What is your ideal cost per conversion, or if you're tracking revenue in your account, what is your ideal return on ad spend %.